Have A Global Vision

In 1971, a man named Billy Backer, The creative director on the Coca Cola account of an advertising agency, was flying to London to create radio commercials for the Coca-Cola brand. Due to a heavy fog in London, the plane was forced to land in Ireland. The passengers had to wait until the fog lifted and this irked some of them because of accommodation issues. Soon afterwards, many of the passengers were laughing and sharing stories over snacks and bottles of coke.

In that moment Backer began to see Coke in a whole new light, as more than a mere refreshing drink but that the familiar words “Let us have a coke “meant more than just an invitation to take a refreshment break. In his words ” They were actually a subtle way of saying, ‘Let us keep each other company for a little while.’ *And [I] knew they were being said all over the world as [I] sat there in Ireland.* So that was the basic idea: to see Coke not as it was originally designed to be — a liquid refresher — but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.”

So, he came up with an idea for the commercial, themed “I’d like to buy the world a coke”. This idea was not properly received as his counterpart felt people would prefer to buy a home than a coke, if they could do something for everyone in the world.

However, Backer was so determined based on what he had seen, he persevered and pressed on with his vision and after two failed commercial shoots due to adverse weather conditions, and an investment of several hundred thousands of dollars(A budget was created twice for the purpose), in July 1971, the commercial struck a responsive chord as the company and its bottlers received more than 100,000 letters about the commercial; and many listeners called the radio stations begging to hear it. A pop chart version of the record(with improved lyrics) was produced, and it became a world hit (Top 10). The song sold more sheet music than any song in the previous 10 years. It was being sung by church choirs, school clubs and high school bands. Asides from pop up in sales of the drink, they received substantial amount of royalties for the commercial.

This was Achievable because one man saw it and was determined to make it happen. He transformed the simple idea of a refreshing beverage to a symbol of Global Unity and Harmony; and saw the Globe buying into his idea from one spot in Ireland.

How much more Believers, we have a greater advantage, God says the entire earth is our workspace, not a particular street, nation or continent. Genesis 13:14-15. AS FAR AS YOUR EYES CAN SEE, GOD WILL MAKE IT HAPPEN!
Concerning that Business/Idea, see beyond what you have in the moment; see it becoming a Global Sensation.

Please get your copy of “Secrets of Generational Impact” by David Ibiyeomie from any of our Knowledge Centres(Book Store) in all our Branches and other leading bookstores Worldwide.

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